Commercial Growth Diagnostic

A focused commercial review to identify growth opportunities, lost value and what to prioritise next

 For consumer brands facing complexity, underperformance or multiple growth opportunities without a clear view of where to focus first.
 

From £1,500. 

Growth problems are not always where they first appear

Sales may be growing while margin is falling.
 

Amazon may be performing while another channel is weakening.
 

A business may have too many opportunities competing for the same time, money and resource.
 

Or the leadership team may simply know there is more potential in the business without having a clear view of where to focus.
 

The Commercial Growth Diagnostic provides an experienced, independent commercial assessment before more time or investment is committed.

A commercial view of the business

The Diagnostic is tailored to the business and may include:

  • Revenue, growth and commercial performance
  • Customer and channel mix
  • Product, range and pricing
  • Margin, profitability and investment
  • Amazon, marketplaces, retail and D2C
  • Route to market and international opportunities
  • Commercial processes, ownership and capability
  • Current growth priorities, risks and barriers


The purpose is not to produce analysis for the sake of analysis. It is to identify what matters most and where action will make the biggest commercial difference.

Clear priorities. Practical recommendations.

COMMERCIAL HEALTH ASSESSMENT

COMMERCIAL HEALTH ASSESSMENT

COMMERCIAL HEALTH ASSESSMENT

A clear view of the current commercial position, including key strengths, risks and areas requiring attention.

GROWTH & VALUE OPPORTUNITIES

COMMERCIAL HEALTH ASSESSMENT

COMMERCIAL HEALTH ASSESSMENT

Identification of the strongest realistic opportunities for revenue, margin, channel development or commercial improvement.

PRIORITY ACTIONS

COMMERCIAL HEALTH ASSESSMENT

PRACTICAL ROADMAP

A ranked view of what should happen now, what should happen later and what may not be worth pursuing.

PRACTICAL ROADMAP

SENIOR REVIEW SESSION

PRACTICAL ROADMAP

Clear recommended actions for the next stage of growth.

SENIOR REVIEW SESSION

SENIOR REVIEW SESSION

SENIOR REVIEW SESSION

A working session with Lee to discuss the findings, challenge assumptions and agree the priorities.

The Diagnostic may be right for you if:

  • Growth has slowed or become harder to manage.
  • Revenue is growing but profitability is unclear.
  • Several growth opportunities are competing for investment and attention.
  • Amazon, retail, ecommerce or other channels are not working together effectively.
  • You are considering entering a new channel or market.
  • The business has outgrown some of its existing commercial ways of working.
  • You need an experienced external perspective before making a significant investment.
  • You know there is more potential in the business but are unsure where to focus.

How it Works

UNDERSTAND

UNDERSTAND

UNDERSTAND

Agree the key questions, objectives and available commercial information.

DIAGNOSE

UNDERSTAND

UNDERSTAND

AXIS reviews the relevant business, customer, channel and performance information.

PRIORITISE

PRIORITISE

PRIORITISE

Opportunities, risks and commercial barriers are assessed and ranked.

RECOMMEND

PRIORITISE

PRIORITISE

Receive a clear commercial roadmap and senior review of what should happen next.

Investment

From £1,500

The scope and fee depend on the size and complexity of the business, number of channels and depth of analysis required. Multi channel, international or more data intensive reviews are scoped separately.

The Diagnostic stands on its own

Some businesses take the recommendations forward internally. Others ask AXIS to help deliver a priority through a Commercial Growth Sprint. Where continued senior input is useful, AXIS can provide Monthly Commercial Advisory or Fractional Commercial Leadership.
 

The objective is to identify the right commercial next step - not create unnecessary consultancy.