How AXIS Can Help

AXIS Advisory provides senior commercial support for consumer brands that need clearer priorities, stronger channel performance and practical execution.


The support is flexible. Sometimes the need is one focused decision. Sometimes it is a structured review of the wider commercial picture. Sometimes it is a defined Growth Sprint. And sometimes the business needs experienced commercial capability to stay involved and help make the plan happen.


AXIS works across six commercial capability areas, with different ways to engage depending on the challenge, level of support required and how closely AXIS needs to be involved.

Not sure where to start?

Start with a short introductory call to talk through the challenge and whether AXIS is the right fit.


Commercial Growth Strategy and Prioritisation

For businesses needing clearer direction, sharper priorities and a commercially grounded growth plan

This may include


  • Growth opportunity assessment
  • Channel and customer prioritisation
  • Route to market review
  • Revenue, margin and investment planning
  • Commercial roadmap development
  • Senior strategic challenge.

Outcome

A clearer, more commercially robust plan for profitable growth.

Amazon and Marketplace Growth

For brands looking to launch, optimise or scale Amazon and marketplaces with commercial focus.

This may include

  

  • Amazon growth planning
  • 1P, 3P and hybrid model review
  • Performance and profitability
  • Range and content
  • Promotions and media
  • Operating model
  • UK, European and US marketplace expansion.

Outcome

A more focused Amazon and marketplace strategy with stronger commercial foundations.

Retail and Channel Expansion

For brands aiming to grow across retail, marketplaces and direct channels without adding complexity.

This may include


  • Retail growth strategy
  • Customer and channel prioritisation
  • Pricing and margin architecture
  • Distribution and partner strategy
  • Channel conflict review
  • New customer and channel development planning.


Outcome

A stronger route to market approach with clearer priorities and better channel economics.

Ecommerce and D2C Growth

For consumer brands that need a clearer view of how ecommerce and D2C should contribute to growth.

This may include


  • Ecommerce channel strategy
  • D2C role and economics
  • Digital retail partnerships
  • Customer acquisition and conversion thinking
  • Channel interaction
  • Operating model and ownership.

Outcome

A clearer ecommerce growth model with the right role for D2C, marketplaces and digital retail.

International Growth & Route to Market

For brands assessing expansion into new countries, marketplaces or commercial routes.

This may include

  

  • Market prioritisation
  • International marketplace assessment
  • UK/EU/US expansion
  • Distributor and partner decisions
  • Route to market economics
  • Launch sequencing and resource requirements.

Outcome

A commercially grounded view of where to expand, how to enter and what to prioritise.

Commercial Performance and Profitability

For businesses where revenue growth is not automatically translating into better performance.

This may include

  • Revenue quality
  • Channel and customer economics
  • Pricing
  • Margin
  • Promotional investment
  • Profitability
  • Range performance
  • Commercial reporting and decision making.

Outcome

A clearer view of where value is being created, lost or under realised.

Ways to Work Together

The right level of support depends on the question, opportunity and level of involvement required. AXIS offers five practical Ways to Work Together.

Commercial Clarity Session

Commercial Growth Diagnostic

Commercial Growth Diagnostic

 One specific issue. A focused 90-minute working session, pre-read and written next steps. 





£495 Fixed Fee

Commercial Growth Diagnostic

Commercial Growth Diagnostic

Commercial Growth Diagnostic

A structured commercial review for businesses that need to understand the bigger picture, identify where growth or value is being created or lost and establish what to prioritise next.
 

From £1,500.

Commercial Growth Sprint

Commercial Growth Diagnostic

Ongoing Commercial Support

  

A defined 4–6 week engagement to review a growth opportunity, sharpen priorities and build a practical commercial roadmap.
 

From £3,500.

Ongoing Commercial Support

Brand and Channel Representation

Ongoing Commercial Support

From structured Monthly Commercial Advisory through to closer Fractional Commercial Leadership, shaped around the level of senior involvement the business needs.


Monthly Commercial Advisory from £1,500 per month. 


Fractional Commercial Leadership tailored to scope.

Brand and Channel Representation

Brand and Channel Representation

Brand and Channel Representation

Selective commercial representation for brands that need experienced support to develop customers, channels, marketplaces or commercial partnerships.


Tailored Proposal





From Clarity to Delivery

AXIS support can evolve as the business needs it.

ONE SPECIFIC ISSUE 

- Commercial Clarity Session
 

UNDERSTAND THE BIGGER PICTURE 

- Commercial Growth Diagnostic
 

TACKLE A DEFINED PRIORITY

- Commercial Growth Sprint
 

HELP DELIVER IT 

- Monthly Commercial Advisory or Fractional Commercial Leadership
 

TAKE COMMERCIAL OWNERSHIP OF A DEFINED OPPORTUNITY 

- Brand & Channel Representation
 

There is no requirement to move through every stage. The objective is simply to provide the right level of commercial support at the right time.

Could business support help with your next growth project?


Depending on your location, business and proposed project, there may be regional or national programmes that support areas such as ecommerce, internationalisation, innovation or business growth.
 

AXIS is not a funding provider and funding can never be guaranteed. Where there is a strong commercial project, AXIS can help define the scope and identify whether relevant support routes may be worth exploring.

Not sure what you need?

  

You do not need to diagnose the service before speaking to AXIS. If there is a commercial problem, opportunity or growth ambition you want to explore, start with a short introductory conversation.