Privacy Policy

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Last updated: 13 March 2026

This website is operated by Axis Advisory Group LTD.

Business name: Axis Advisory Group LTD
Email: hello@axisadvisory.co.uk
Website: www.axisadvisory.co.uk
Business address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

For the purposes of applicable data protection law, Axis Advisory Group LTD is the data controller of the personal data collected through this website.

This Privacy Policy explains how we collect, use, store and protect personal data when you:

• visit our website;
   
• contact us through the website, by email or by phone;
   
• enquire about our services;
   
• sign up to receive updates or insights, if applicable;
   
• interact with us through LinkedIn or other business channels.
   

We may collect and process the following personal data:

This may include:

• your name;
   
• email address;
   
• phone number;
   
• company name;
   
• job title;
   
• any information you include in an enquiry form, email or message.
   

When you visit our website, we may collect certain technical and usage information, such as:

• IP address;
   
• browser type and version;
   
• device type;
   
• operating system;
   
• referral source;
   
• pages viewed;
   
• time spent on the site;
   
• dates and times of access.
   

We may use cookies and similar technologies to support the operation, security, performance and development of the website. These technologies may also be used, now or in future, for analytics, advertising performance, remarketing and audience insight purposes where permitted and appropriately implemented.

We may use your personal data to:

• respond to enquiries and messages;
   
• provide information about our services;
   
• manage and improve our website;
   
• understand how visitors use our website;
   
• monitor website performance and security;
   
• keep records of business communications;
   
• send relevant updates or marketing communications where permitted by law or where you have consented;
   
• measure the effectiveness of website content, marketing activity and advertising, where applicable.
   

We process personal data on one or more of the following lawful bases:

We may process personal data where it is necessary for our legitimate interests, including:

• responding to business enquiries;
   
• operating and improving our website;
   
• understanding demand for our services;
   
• maintaining records of communications;
   
• protecting our business from misuse or security threats;
   
• reviewing website performance and user engagement in an appropriate and proportionate way.
   

We may process personal data where it is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Where required, we will ask for your consent, including in relation to non-essential cookies, analytics technologies, advertising cookies or certain marketing communications.

We may process personal data where necessary to comply with legal or regulatory obligations.

If we send marketing communications, we will do so in accordance with applicable data protection and electronic marketing laws.

You can opt out of marketing communications at any time by:

• clicking the unsubscribe link in any email, where available; or
   
• contacting us at hello@axisadvisory.co.uk
   

We may use website analytics and tracking tools, now or in future, to better understand website traffic, visitor behaviour, marketing effectiveness and business interest in our services.

These tools may include, for example:

• website analytics platforms;
   
• advertising pixels or tags;
   
• remarketing tools;
   
• conversion tracking tools;
   
• audience insight and reporting tools;
   
• CRM or email platform integrations.
   

Where such tools are used, they may collect information such as:

• IP address;
   
• browser and device information;
   
• pages viewed;
   
• time spent on pages;
   
• referral source;
   
• actions taken on the website;
   
• general location information derived from IP or browser data.
   

This information helps us to:

• improve the website and user experience;
   
• understand which pages and services attract interest;
   
• assess the effectiveness of our marketing activity;
   
• develop future content and commercial activity;
   
• measure advertising and campaign performance.
   

Where these technologies are not strictly necessary, they will only be used where appropriate consent has been obtained.

Our website may use cookies and similar technologies for:

• essential website functionality;
   
• security and performance;
   
• analytics and site usage measurement;
   
• advertising effectiveness and remarketing, where applicable.
   

Some cookies are strictly necessary for the website to function properly. Other cookies, including analytics and advertising cookies, are not essential and may only be used where you have given consent.

At the date of this policy, we may not actively use all of the technologies referred to above. However, this policy is intended to cover the current website and any future use of analytics, tracking or advertising tools as the website develops.

If non-essential cookies or tracking technologies are introduced, we will implement appropriate controls and update this policy where required.

You can also manage cookies through your browser settings. Please note that disabling some cookies may affect website functionality.

We may share personal data with trusted third parties where necessary to operate our website or business, such as:

• website hosting providers;
   
• website platform or contact form providers;
   
• email and communications providers;
   
• analytics or reporting providers;
   
• CRM or marketing platform providers;
   
• IT support providers;
   
• professional advisers such as accountants, insurers or legal advisers.
   

We require third parties processing personal data on our behalf to handle it appropriately and securely.

Some of our service providers may process personal data outside the UK.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure it is protected in accordance with applicable data protection law.

We will not keep personal data for longer than necessary for the purposes for which it was collected.

In general:

• website enquiry data may be kept for up to 24 months after the last meaningful contact;
   
• client and prospect correspondence may be kept for as long as reasonably necessary for business, legal or tax record purposes;
   
• technical website and usage data may be retained for as long as reasonably necessary for security, maintenance, analytics and operational purposes, subject to platform settings and legal requirements.
   

Under applicable data protection law, you may have rights including:

• the right to be informed;
   
• the right of access;
   
• the right to rectification;
   
• the right to erasure;
   
• the right to restrict processing;
   
• the right to data portability;
   
• the right to object;
   
• rights related to automated decision-making, where applicable.
   

To exercise any of these rights, please contact:

hello@axisadvisory.co.uk

We may need to verify your identity before responding.

If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

We take appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse or alteration.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

This website may contain links to third-party websites, including LinkedIn or other external platforms. We are not responsible for the privacy practices of those third-party websites, and we encourage you to read their privacy policies.

This website is intended for business audiences and is not directed at children. We do not knowingly collect personal data from children through this website.

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the updated version will take effect from the date shown at the top.

This Privacy Policy, and any dispute or claim arising out of or in connection with it, shall be governed by and construed in accordance with the laws of England and Wales.