Helping founders and leadership teams scale across Amazon, retail, marketplaces, D2C and international channels.
Helping founders and leadership teams scale across Amazon, retail, marketplaces, D2C and international channels.
Axis Advisory provides senior-level commercial and ecommerce support to ambitious businesses navigating growth, complexity or change.
With more than 25 years of experience across Amazon, retail, marketplaces, D2C and international expansion, Axis Advisory helps businesses sharpen strategy, improve performance and move forward with greater clarity.
Whether the challenge is channel growth, margin pressure, leadership stretch or commercial focus, the aim is the same: bring structure, momentum and commercially grounded support at the stage it is needed most.
Clear commercial thinking on where to grow, which channels to prioritise and how to build a stronger route to market.
Experienced support for founders and leadership teams managing growth, complexity, margin pressure or organisational change.
Hands-on guidance to improve channel performance, sharpen plans and turn priorities into action.
Support for founders navigating the next stage of growth, channel complexity or commercial decision-making.
Experienced commercial input for teams facing pressure across channels, profitability, execution or growth planning.
Practical support for brands looking to strengthen Amazon, retail, D2C or international performance.
Commercial guidance for brands entering or expanding across the UK, Europe and online marketplaces.
Amazon growth has plateaued
Retail and marketplace strategy feels misaligned
Margin is under pressure across channels
International growth lacks focus or structure
Leadership bandwidth is stretched
Commercial plans lack clarity or follow-through
Teams need stronger priorities and accountability
The business is growing, but execution is not keeping up
Focused support to address a specific commercial challenge, opportunity or growth decision.
High-value sessions to challenge plans, align priorities and define practical next steps.
Ongoing senior commercial leadership input across retail, ecommerce and D2C without the cost or commitment of a full-time role.
Axis Advisory was founded by Lee Harwood, a senior commercial leader with 25+ years’ experience growing consumer businesses across Amazon, retail, digital & international markets. It offers flexible commercial support to founders & leadership teams needing clarity, pace and practical action to move forward confidently.
Whether you need strategic input, channel expertise or experienced commercial support, Axis Advisory can help bring clarity, alignment and momentum to your next phase.
Email hello@axisadvisory.co.uk