About Axis Advisory
Axis Advisory was created to support ambitious businesses with senior commercial thinking, practical execution and experienced leadership across growth channels.
The focus is simple: help businesses scale with greater clarity, stronger alignment and better commercial momentum.
Meet Lee Harwood
Lee Harwood is a commercial & e-commerce leader with 25+ years’ experience across consumer brands, growth channels & leadership roles.
With a background spanning Amazon, retail, marketplaces, D2C & international expansion, Axis Advisory offers flexible support grounded in practical thinking & execution
Experience shaped across growth, complexity and scale
Over the course of his career, Lee has worked across commercial strategy, customer growth, marketplace development, pricing, profitability, team leadership and international expansion.
This includes supporting businesses through periods of rapid growth, route-to-market change, channel optimisation and wider commercial transformation.
Axis Advisory is built on that breadth of experience, offering senior support that is relevant, practical and immediately useful.
Sector experience across a diverse range of consumer-facing categories
Axis Advisory has significant experience across a broad range of consumer-led sectors, with particular relevance where channel strategy, brand growth and commercial execution matter most.
Health & Beauty
Personal Care
Toys
Arts and Crafts
Household
Consumer Electronics
Medical Devices
Food and Wellness
Camping and Outdoor
Apparel
Areas of commercial experience
Commercial Growth Strategy
Amazon and Marketplace Acceleration
Amazon and Marketplace Acceleration
Amazon and Marketplace Acceleration
Amazon and Marketplace Acceleration
Amazon and Marketplace Acceleration
Retail and Route To Market Strategy
Amazon and Marketplace Acceleration
Retail and Route To Market Strategy
D2C and omnichannel growth
Pricing, margin and profitability optimisation
Retail and Route To Market Strategy
Pricing, margin and profitability optimisation
Pricing, margin and profitability optimisation
Pricing, margin and profitability optimisation
International expansion planning
Pricing, margin and profitability optimisation
Pricing, margin and profitability optimisation
Customer and channel strategy
Commercial execution and transformation
Leadership support and team alignment
Leadership support and team alignment
Commercial execution and transformation
Leadership support and team alignment
Commercial execution and transformation
Commercial execution and transformation
Commercial execution and transformation
The Axis Advisory Approach
Growth brings opportunity, but it also brings complexity.
As businesses evolve, priorities can become less clear, teams and channels can drift out of sync, and progress can slow under the weight of competing demands.
Axis Advisory is built around three practical principles that help businesses grow with greater confidence and control.
Clarity
Identify the priorities that matter most, the opportunities worth pursuing and the barriers holding the business back.
Alignment
Ensure leadership, teams, channels and commercial plans are working in the same direction.
Momentum
Turn strategy into practical action that builds pace, focus and measurable progress.
Axis Advisory helps businesses bring greater clarity to where they need to focus, stronger alignment across commercial priorities, teams and channels, and real momentum behind the actions that matter most.
Underpinned by three connected strengths:
Strategic Insight
A clearer view of the commercial landscape, key opportunities, risks and priorities — helping businesses make better decisions with greater confidence.
Commercial Leadership
Experienced senior support to provide direction, challenge thinking, align stakeholders and maintain focus on what will make the biggest difference.
Practical Execution
Hands-on, commercially grounded support that turns plans into action through sharper prioritisation, structured delivery and meaningful progress.
Together, these principles help businesses move forward with more confidence, stronger focus and greater commercial impact.
That is how clarity becomes alignment and how alignment becomes momentum.
Senior support without unnecessary complexity
Axis Advisory is designed to work in a straightforward, commercially useful way.
No inflated process. No generic frameworks. No unnecessary agency language.
Just experienced support, honest challenge and practical action tailored to the business in front of you.
Why businesses engage Axis Advisory
Clients work with Axis Advisory when they need experienced commercial input without adding permanent headcount too early.
That may mean pressure-testing a plan, unlocking a stalled channel, re-focussing leadership or adding senior support at the right time.
The model is flexible, focused & designed to add value quickly.